Case Studies

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Articles tagged with: retail

Mobile is Everything: The Search for Manners

Written by Farrukh Younus on Tuesday, 08 March 2016.

mobile is everythingMobile has transformed people’s life, society and business –to refer to the Mobile World Congress’s (MWC) tag-line: Mobile in Everything. Laura Desmond, CEO of Starcom Mediavest, referred to this century at ‘the mobile century’ with ‘Mobile and brands reinventing themselves many times over in order to keep pace.’

Despite being in the mobile century, it’s clear by listening to WPP’s CEO Sir Martin Sorrell that some companies still view mobiles as an extension of a brand’s online presence rather than a stand-alone platform. The winners, as he identified, will be companies who ” understand the unit economics of the mobile economy.”

With over 100,000 attendees the 2016 MWC in Barcelona delivered through it’s keynotes, presentations and product launches.

Doing Business in the Far East

Written by Glede Jung on Monday, 07 September 2015.

Far East Asia is one of the most successful regional economies in the world. It encompasses China, the second largest global economy, even after the recent market turmoil. It also includes South East Asia, which according to the UK Trade & Investment (UKTI) has a combined GDP of £1.5 trillion in 2015.

The prosperous region is still as attractive as it was 30 years ago when Marjorie Leonidas left the United States for Hong-Kong, which was still under British Administration at the time. The managing director of retail social-proof technology Taggstar was part of a wave of entrepreneurs with the likes of Richard Caring who saw an opportunity for growth and development in Asia.

She travelled back to the 90s to share her experience and gives advice about doing business in the Far East.


Written by Matt Warren on Wednesday, 17 June 2015.

Matt Warren, is CEO and founder of Veeqo – an online order and stock management platform for multi-channel retailers. Warren talks about the ideas behind his company, raising funds, and deciding how to spend them.

Future-proofing retail: Maintaining a balance

Written by Rupal Karia on Thursday, 07 May 2015.

In the past there was a distinct difference between the services that retailers would provide in-store and online, however as the retail landscape has evolved this is no longer enough. Now we are seeing a demand from consumers for a more integrated digital and face-to-face experience. According to Fujitsu's recent research into the UK's digital landscape, Digital Inside Out, one in four consumers always choose a digital option when it comes to retail, whilst online shopping and click and collect were the second and third most used digital services respectively. However, the research also made it clear that the need for face-to-face services is still a must, with over a fifth of consumers (21%) naming it as their first choice of communication, demonstrating why businesses need face-to-face services as well.

An Omni-channel perspective on Retail - Generate Loyal Customers

Written by Ben Brown on Tuesday, 28 April 2015.

The retail industry is being turned on its head by a new breed of consumer – one that is informed, empowered and always connected. This demographic is incredibly demanding, expecting a near-perfect retail experience, no matter whether it's in-store, online or via a mobile device, and it's these demands that are driving merchants to re-evaluate their retail strategies.

Jeetly: Democratising petite women’s clothing

Written by Clara Hosshage on Thursday, 12 March 2015.

Jess Jeetly is Founder and Managing Director of JEETLY, an award winning clothing brand for women under 5'3. The company is on a mission to democratise the fashion industry which has already started to shape the future of fashion. The former optometrist, measuring 5'1 herself struggled to find work clothes to fit her petite frame. Last year, she launched Jeetly, a clothing brand for petite women that lets customers vote on which designs are manufactured. With no experience in the fashion industry, she has already sold products in 16 countries, secured retail partners in China and Russia and is in talks with John Lewis. Jess is the winner of NatWest Business Mother 2015, the Director of pitchINDIA angel investor network and Chair of International Women In Business Committee.

Retail Mobile Pulse Survey: Understanding Retailer Perspectives and Investments

Written by Criteo on Tuesday, 03 March 2015.

The continued fragmentation of the consumer's path to purchase across multiple devices is top of mind for nearly all eCommerce marketers. Digiday and Criteo surveyed 60 retail and agency executives attending the 2014 Digiday Retail Summit to shed light on how marketers are aligning resources to address mobile and cross-device opportunities in 2015.

Vicky Brock: Turning a hobby into an award-winning start-up

Written by Clara Hosshage on Tuesday, 10 February 2015.

Vicky is CEO and founder of Clear Returns, a predictive software company which provides data-driven solutions to multichannel retailers' returns challenges. Before she decided to launch her own company, she began her career in direct marketing, with clients including Tesco Clubcard and HP, and she was also Scotland's first Google Analytics Authorised Consultant. In 2014, she won the Innovator of the Year Award at the FDM Everywoman in Technology Awards.

Steve Wozniak: From Computer-less To Apple Genius

Written by Amit Pau on Tuesday, 27 January 2015.

Recently, I had the privilege of attending 'The World of Business Ideas' Conference in Milan as a guest of our fantastic corporate partner - IBM. Whilst the calibre of speakers was excellent and the conference itself was highly interesting, there was one name that stood out in particular - Steve Wozniak of Apple. Whilst Steve Jobs was the name synonymous with Apple, the technology behind the so-called 'Apple revolution' was can largely be attributed to Wozniak's enthusiasm and ethos, which holds many lessons for budding entrepreneurs and businesspeople alike.

Top Ten Reasons to Come to the EntrepreneurCountry Global Forum

Written by Julie Meyer on Tuesday, 20 January 2015.

Thirteen days from now, on Tuesday morning the 3rd of February, 500 or so Londoners (and many who will have taken trains or planes the night before) will make their way to grab a good seat in the beautiful amphitheatre of the Royal Institution of Great Britain on Albemarle Street to go to EntrepreneurCountry.

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