What is Ecosystem Economics?

Technology is no longer an industry; it is a layer transforming all industries. So there is a lot to learn from how the tech platform companies have secured their dominant market positions today. They have understood some basic principles about the Future:

• Consumers are driving all purchases; the consumerisation of technology
• The world is driven by networks
• This in turn makes exponential growth the norm
• Costs are strictly aligning to revenue, and everything is moving to a unit economics basis

The question Ariadne started asking itself 8 years ago which led to the launch of EntrepreneurCountry in 2008 and the publication of Welcome to EntrepreneurCountry in 2012, is what happens to the rest of the world? Surely it can’t be that 25 tech platform businesses in Palo Alto clean up and everyone else goes bankrupt. So therefore?

What we realised an economic cycle ago and through our work in the tech industry for 25 years and with our portfolio companies for 15, is that the winners of this digital age are the companies who understand their role in the ecosystem and are organising the economics for it.

What Ariadne also knows:

• Disruptive tech happens at the beginning of a 6o to 80 year cycle; the second half of that cycle is when the establishment embraces it to get to the future and become part of the new common sense (Carlotta Perez)
• Transaction costs which corporations had been set up to aggregate are now possible at the individual level (Ronald Coase)
• Giving people assets drives them to create prosperity (Hernando de Soto)
• Early Adopters are critical to establishing the new common sense (Geoff Moore)
• In order to lead your industry, you don’t want to compete well, you want to create a new market space (Renee Mauborgne & Chan Kim)

We tie all of this up combined with our deep understanding of how companies we’ve advised and invested in have won over the past 15 years:

First Tuesday – connected a continent’s entrepreneurs with financiers
Espotting – first Pay Per Click business globally
Zopa – first P2P business globally
Monitise – created an economic model for mobile banking
Skype – enabled individuals with P2P connectivity
SpinVox – all B2B businesses are now B2C2B
SoundOut – the obvious goliath to go to market with tends to resist; reach out to all natural allies
BeatThatQuote – individuals should have an economic upside in the use of their data

EntrepreneurCountry enables mid to large enterprises to become Ecosystem Economics companies – enabling them to win in the digital age.

Because of the technology discontinuity that networks and exponential growth bring, you can’t get to the future from the present in a straight line. EntrepreneurCountry enables Goliaths to airlift themselves over the discontinuity into the future to iterate around hypotheses about their business and their industry. By testpiloting these hypotheses in the EC marketspace, they can create product / market fit for their new businesses.

Case Studies

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Case Studies

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Denmark

Copenhagen: The new hub for entrepreneurs

Written by Julie Meyer on Thursday, 16 July 2015.

I know airports, and Kastrup, the main international airport serving Copenhagen, is one of the best. Why? If you travel as much as I do, you do all your shopping in airports. Copenhagen has some of the best shops and food and it's all laid out in those clean Scandinavian lines.

Denmark is a country with some attitude. Eight years ago I went to Copenhagen, and thinking that it was in the Eurozone, I made the mistake at the duty-free checkout of expecting them to accept my euros. You've never seen such a look of horror. But first and foremost, Denmark is a nation of some considerable entrepreneurial talent.

Danish startup Milestone joins Canon Group

on Friday, 25 July 2014.

After months of rumours about a David/Goliath partnership, Danish startup Milestone have been acquired by the Canon Group for an undisclosed deal expected to be worth around €150m.

Denmark's Planday raises $3.75 million

Written by EntrepreneurCountry Global on Tuesday, 03 June 2014.

Creandum, a venture capital firm that specialises in innovative tech companies and an early investor in Spotify, has spotted the huge growth potential of Denmark's Planday – a plucky young startup specialising in the as yet untapped market of employee shift planning. Not one to invest lightly, Creandum has backed the startup to the tune of $3.75million, giving it a sizeable war chest with which to expand abroad.

The entrepreneurcountry Forum and your Summer Reading List

Written by Bokani Tshidzu on Monday, 24 March 2014.

Every Entrepreneur knows this feeling. The palpable excitement of anticipating an event brimming with opportunities. Having cleared the diary, I worked till 3am to offset the time out at a conference. It's all part of living this 'abnormal life', and a personal invite form Julie Meyer requires no less. 

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