Case Studies

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Case Studies

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EntrepreneurCountry Insights keeps citizens informed about the latest global technology and innovation trends. Here is a record of all the articles, case studies, reports and contributions EntrepreneurCountry has published in its digital newsletter Insights since 2008.

Articles tagged with: 2009

Primary market research vs secondary market research: a comparative analysis

Written by EntrepreneurCountry Global on Monday, 21 December 2009.

Market research is an essential part of any business plan, whether a fledgling business or a multinational organisation. Knowing that there is a sustainable market for your product and understanding what your audience expects from you is vital to a successful business launch. Market research can generally be split into two categories; primary and secondary, and during this article I will explain both and discuss their respective merits and appropriate uses.

Lynda Scott-Tomlin - Lantrade Global Supplies

Written by EntrepreneurCountry Global on Friday, 18 December 2009.

From sitting in a bedroom with her cat just seven short years ago, Lynda Scott-Tomlin is on the verge of a $100m deal that would transform not only her business but her life. And to her, business is just a game she likes playing more than any other.

Her entrepreneurial story begins in 1998, when she was asked by the European Union to manage a project to supply election supplies to Cambodia.

Leveraging Social Networks For Your Business - Penny Power

Written by EntrepreneurCountry Global on Thursday, 17 December 2009.

In April 2008 I wrote a blog called ‘Community, Intention and Tools – how to achieve leverage through software and people’.31 So far there have been more than 4,000 views of this blog and more than eighty people have kindly added their comments to it. The message I was giving is that there are three elements to being successful inside social networks:

  1. The community – the people
  2. The intention – the purpose
  3. The tools – the software

Simon Brickles - PLUS Market

Written by EntrepreneurCountry Global on Wednesday, 16 December 2009.

Simon Brickles knows the markets. He was one of the brains behind the London Stock Exchange’s (LSE) Alternative Investment Market (AIM) and, in 2007, launched PLUS Markets, the junior stock exchange primarily for growing companies.

I say ‘primarily’ because those familiar with trading on PLUS will know there’s a number of large companies, including Arsenal Football Club and some of the UK’s largest breweries, trading on the platform. But as Brickles explains, the market’s real USP attracts smaller companies looking to raise finance and retail investors who want a simple and liquid method of investment.

Mike Alfant - Fusion Systems

Written by EntrepreneurCountry Global on Monday, 14 December 2009.

Working for a big corporation has its advantages, especially for budding entrepreneurs.

Mike Alfant has worked for some of the biggest companies in the world – Citibank, Bankers Trust and AT&T Bell Labs to name but a few. But he always had a plan to get out there on his own one day.

In the early 1990s, when he was heading towards 30, that opportunity came. His then employer and one of America’s largest banks at the time, Security Pacific, sent Alfant out to Japan to manage the organisation’s trading platforms. Alfant grabbed the opportunity, in a country he loved almost immediately, to take his chance and go it alone.

Politics Not As Usual - we want your views!

Written by EntrepreneurCountry Global on Friday, 11 December 2009.

The UK is approaching national elections which are arguably the most important in modern history. The decisions taken by the people, and by our elected representatives in parliament, have the potential to affect the country’s ability to grow wealth and create opportunity for years to come.

Britons prefer DIY banking

Written by EntrepreneurCountry Global on Thursday, 03 December 2009.

Britons would deliberately choose a computer or a mobile phone to manage their finances before phoning a call centre, new research reveals.

One in five of us would prefer to log-on than dial a call centre and speak to a person, findings from the Future Foundation think-tank and mobile banking firm Monitise show. This preference has grown rapidly - up from 1 in 20 in 2002 -  as technology has improved and broadband become more widespread.

Building Attraction and Being a Magnet - Penny Power

Written by EntrepreneurCountry Global on Wednesday, 02 December 2009.

We have established that the world is changing and we have a feel for the factors that are creating this change. In his inaugural speech Obama said, ‘Greatness must be earned; there are no shortcuts.’ The same principle applies to being online.

The confusion surrounding the social media world is huge and every day people are taking a ‘leap of faith’ into the unknown, with no real feel for what it can achieve for them.

Make the most of outdoor advertising

Written by EntrepreneurCountry Global on Thursday, 26 November 2009.

There has never been a more important time to maintain profile and presence for your business amongst consumers. Outdoor advertising is proven to be effective at reaching a target audience when they are receptive to advertising messages, and prepared to act on them. But when every penny spent on advertising is, rightly, scrutinised, how can small businesses ensure that they are maximising the value of their marketing spend? Jenny Nguyen, Marketing Manager for online outdoor advertising access point, explains how to get the most out of outdoor advertising.

Finding Capital to Fund Growth or a Turnaround

Written by EntrepreneurCountry Global on Wednesday, 25 November 2009.

Finding the funds to grow a company or work through a difficult time is always challenging. The activities that CEOs and CFOs must undertake are the same regardless of whether the company is growing and self financing, raising capital or thinking about selling. In the end, value creation is all about the amount of future cash flow the company can generate.

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