Founder and CEO, LONDON Advertising
Michael graduated from LSE and worked for the Saatchi Brothers for over 20 years. Having run large global clients from London (including British Airways, J&J and HP) he then with his Creative Partner, Alan Jarvie, went on to set up offices for M&C Saatchi in Hong Kong, New York, London, Africa and The Middle East.
In 2008, two weeks after the collapse of Lehman Brothers, Michael and Alan set up a new type of global agency to challenge the existing large, slow and bureaucratic networks.
LONDON Advertising delivers London-quality creative in any country and any media from one office for entrepreneurial clients who want rapid growth in high growth markets. Anywhere.
With just 14 employees the agency has run ads in more countries than WPP, with 190,000 staff, has offices in. Having survived the depths of the recession the last year made the same PBT as a top 50 agency with 280 staff and the highest margin in the industry.
Michael is a regular on Bloomberg and a contributor to Luxury Briefing on the subject of building global brands.
Michael was awarded “Agency Innovator of the Year” by Internationalist Magazine and was appointed to the Order of Merit by the Knights of Malta for his charity work.
In 2012, LONDON offered a prize of £100,000 and persuaded David Cameron to launch their competition to find the best digital talent in the UK. The agency incubated the winning idea and secured £4m in funding pre-product, making it the most funded tech start-up in Europe. The winning idea, Wordeo, was the Number 1 Best New App in the App Store and generated more downloads in its first week than Snapchat achieved in its first six months.
LONDON Advertising was the first company to win the UK’s Advertising Agency of the Year for two years in a row. We commissioned the refurbishment of our own office building, LONDON House, which won the RIBA Award for the Best Workspace in the UK.