What is Ecosystem Economics?

Technology is no longer an industry; it is a layer transforming all industries. So there is a lot to learn from how the tech platform companies have secured their dominant market positions today. They have understood some basic principles about the Future:

• Consumers are driving all purchases; the consumerisation of technology
• The world is driven by networks
• This in turn makes exponential growth the norm
• Costs are strictly aligning to revenue, and everything is moving to a unit economics basis

The question Ariadne started asking itself 8 years ago which led to the launch of EntrepreneurCountry in 2008 and the publication of Welcome to EntrepreneurCountry in 2012, is what happens to the rest of the world? Surely it can’t be that 25 tech platform businesses in Palo Alto clean up and everyone else goes bankrupt. So therefore?

What we realised an economic cycle ago and through our work in the tech industry for 25 years and with our portfolio companies for 15, is that the winners of this digital age are the companies who understand their role in the ecosystem and are organising the economics for it.

What Ariadne also knows:

• Disruptive tech happens at the beginning of a 6o to 80 year cycle; the second half of that cycle is when the establishment embraces it to get to the future and become part of the new common sense (Carlotta Perez)
• Transaction costs which corporations had been set up to aggregate are now possible at the individual level (Ronald Coase)
• Giving people assets drives them to create prosperity (Hernando de Soto)
• Early Adopters are critical to establishing the new common sense (Geoff Moore)
• In order to lead your industry, you don’t want to compete well, you want to create a new market space (Renee Mauborgne & Chan Kim)

We tie all of this up combined with our deep understanding of how companies we’ve advised and invested in have won over the past 15 years:

First Tuesday – connected a continent’s entrepreneurs with financiers
Espotting – first Pay Per Click business globally
Zopa – first P2P business globally
Monitise – created an economic model for mobile banking
Skype – enabled individuals with P2P connectivity
SpinVox – all B2B businesses are now B2C2B
SoundOut – the obvious goliath to go to market with tends to resist; reach out to all natural allies
BeatThatQuote – individuals should have an economic upside in the use of their data

EntrepreneurCountry enables mid to large enterprises to become Ecosystem Economics companies – enabling them to win in the digital age.

Because of the technology discontinuity that networks and exponential growth bring, you can’t get to the future from the present in a straight line. EntrepreneurCountry enables Goliaths to airlift themselves over the discontinuity into the future to iterate around hypotheses about their business and their industry. By testpiloting these hypotheses in the EC marketspace, they can create product / market fit for their new businesses.

Case Studies

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Greece

entrepreneurcountry: Mykonos

Written by Julie Meyer on Thursday, 08 October 2015.

Follow Julie’s Travels as she builds EntrepreneurCountry. She writes a regular monthly column, Adventures in EntrepreneurCountry, for British Airways Business Life magazine. Here is one her columns:

Dimitris Tsigos – Placing Faith in Youth

Written by Dan Ginger on Thursday, 11 December 2014.

EntrepreneurCountry was delighted to welcome Dimitris Tsigos to London in early December, with Dan Ginger speaking to the Greek entrepreneur and mentor about the role of young people in modern innovation, the state of Greek entrepreneurship, and the role of government in stimulating the economy.

Entrepreneurship Is The Way To Go

Written by Maria Kagkelidou on Monday, 28 July 2014.

Dimitris Tsigos, head of the Greek Startup Association, explains how Greece has its very own startup bubble and outlines the Association’s proposals for the future

Dimitris Tsigos, in his mid- 30's, sits in his office ,in downtown Athens, overlooking the Acropolis. He appears to be living the dream of many young Greeks, namely turning the startup he founded during his student years into a profitable business. We started by asking him what exactly the StarTech group of companies does.

Locish leading the charge of Greece's startup revival

Written by Amit Pau on Friday, 25 July 2014.

Greece hasn't had the easiest time in recent years, but a new wave of startups is pitching in to get the country's economy back on its feet. Back in 2012, Greece had just 65 registered enterprising Davids to its name, but the tables have turned and that number more than doubled to 144 in 2013. One such company steering a course to success, and hopefully taking Greece with it, is innovative travel app Locish.

Greek entrepreneurs leave public sector jobs for tech startup

Written by EntrepreneurCountry Global on Tuesday, 08 July 2014.

The global financial crisis of recent years has had a well-documented impact across Europe, with countries such as Greece still working hard to bring their economies back to robust health. Although unemployment rates in Greece remain persistently high, there's a promising silver lining in the form of a burgeoning startup boom.

Coursera offers insight for entrepreneurial Greek hopefuls

Written by EntrepreneurCountry Global on Monday, 02 June 2014.

Coursera's online education platform has changed the way the world learns with its impressive array of MOOCs (Massive Open Online Courses). But its partnership with indigenous and international bodies to deliver a live entrepreneurship course with specialist Greek content shows that local knowledge still matters.

Bugsense: how David met Goliath

Written by EntrepreneurCountry Global on Monday, 02 June 2014.

Startups all over Europe are full of intrepid entrepreneurs who are keen to make their mark on the business world. As they grow and develop their companies, many of these Davids have aspirations to attract the attentions of a Goliath who will take them to the next level. Bugsense, a crash reporter for mobile phones, has done just that.   

Startups all over Europe are full of intrepid entrepreneurs who are keen to make their mark on the business world. As they grow and develop their companies, many of these Davids have aspirations to attract the attentions of a Goliath who will take them to the next level. Bugsense, a crash reporter for mobile phones, has done just that.   

Globo: making waves in Silicon Valley

Written by Amit Pau on Monday, 12 May 2014.

In the digital age, there are few businesses that can truthfully say they still stick to the traditional 9-5 working day. Recognising the complications that arise from mobile communication and working remotely, an intrepid Greek-based startup is developing technology that complements the 'new normal' of employees staying connected even when outside the office.

Workable continues its rise with $1.5million fund raise

Written by EntrepreneurCountry Global on Monday, 12 May 2014.

Bred out of a combination of desperation and 60% youth unemployment, the tech scene in Greece is beginning to thrive. The latest success story is that of Workable, the developer of a cloud-based recruitment platform for SMEs, which has recently confirmed a new investment of $1.55 million.

Greek startup disrupting drone space

Written by EntrepreneurCountry Global on Monday, 12 May 2014.

Drones are rarely out of the news, but a humanitarian startup led by Greek-American entrepreneur Andreas Raptopoulos and his company Matternet aims to revolutionise the way we perceive these unmanned aerial vehicles (UAVs). Goliath online retail company Amazon has already gone public with their plans to use unmanned drones to deliver goods to their customers' homes, but Matternet has an even more innovative and admirable goal.

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