Ecosystem Economics is the framework which underpins entrepreneurcountry and Ariadne Capital’s investment business. At a high level, the companies who organise the business model for their ecosystem win big.
Because of the network-orientation of business and life today, nothing in business is linear anymore. There is a multi-stakeholder network at the core of every business model. No matter what industry you are in, you are participating in a transaction, not merely buying or selling to another entity.
The individual’s data – whether financial services, health, mobile telecoms – are powering many of the services today. The individual should have an economic upside for the use of their data.
The companies which are reshaping their industries are leveraging consumer data in order to provide better services, and organising the economics for each party in the core transaction of their industry.
These articles explain Ecosystem Economics in detail as well as Chapter 4 of Welcome to entrepreneurcountry:
Monitise plc (LSE: MONI.L) is the global trusted enabler in Mobile Money solutions, with proven technology and expertise to enable financial institutions and other service providers to offer a wide range of mobile banking, payments and commerce services to their customers in developed, emerging and hybrid territories.Read more
SoundOut is a web based music technology and data company using crowdsourcing and the wisdom of crowds to predict the market potential and demographic resonance of new music.Read more
Seamless is a great example of Ecosystem Economics in action in the financial services sector. Seamless are a global mobile payments company that provides prepaid top-up systems and mobile payment services for mobile operators, distributors, retailers and consumers.Read more
Digital Stores is an online retailer and leading supplier of complete end-to-end e-commerce and fulfilment services in the UK. It specialises in running online stores for personality and character brands in the music and entertainment industry.Read more
Lime & Tonic is a business that used the model of Ecosystem Economics in order to disrupt the retail and leisure market. Lime & Tonic provides affluent consumers with access to unique social activities and dining experiences in the world’s most dynamic cities, in the form of a social agenda.Read more