What is Ecosystem Economics?

Technology is no longer an industry; it is a layer transforming all industries. So there is a lot to learn from how the tech platform companies have secured their dominant market positions today. They have understood some basic principles about the Future:

• Consumers are driving all purchases; the consumerisation of technology
• The world is driven by networks
• This in turn makes exponential growth the norm
• Costs are strictly aligning to revenue, and everything is moving to a unit economics basis

The question Ariadne started asking itself 8 years ago which led to the launch of EntrepreneurCountry in 2008 and the publication of Welcome to EntrepreneurCountry in 2012, is what happens to the rest of the world? Surely it can’t be that 25 tech platform businesses in Palo Alto clean up and everyone else goes bankrupt. So therefore?

What we realised an economic cycle ago and through our work in the tech industry for 25 years and with our portfolio companies for 15, is that the winners of this digital age are the companies who understand their role in the ecosystem and are organising the economics for it.

What Ariadne also knows:

• Disruptive tech happens at the beginning of a 6o to 80 year cycle; the second half of that cycle is when the establishment embraces it to get to the future and become part of the new common sense (Carlotta Perez)
• Transaction costs which corporations had been set up to aggregate are now possible at the individual level (Ronald Coase)
• Giving people assets drives them to create prosperity (Hernando de Soto)
• Early Adopters are critical to establishing the new common sense (Geoff Moore)
• In order to lead your industry, you don’t want to compete well, you want to create a new market space (Renee Mauborgne & Chan Kim)

We tie all of this up combined with our deep understanding of how companies we’ve advised and invested in have won over the past 15 years:

First Tuesday – connected a continent’s entrepreneurs with financiers
Espotting – first Pay Per Click business globally
Zopa – first P2P business globally
Monitise – created an economic model for mobile banking
Skype – enabled individuals with P2P connectivity
SpinVox – all B2B businesses are now B2C2B
SoundOut – the obvious goliath to go to market with tends to resist; reach out to all natural allies
BeatThatQuote – individuals should have an economic upside in the use of their data

EntrepreneurCountry enables mid to large enterprises to become Ecosystem Economics companies – enabling them to win in the digital age.

Because of the technology discontinuity that networks and exponential growth bring, you can’t get to the future from the present in a straight line. EntrepreneurCountry enables Goliaths to airlift themselves over the discontinuity into the future to iterate around hypotheses about their business and their industry. By testpiloting these hypotheses in the EC marketspace, they can create product / market fit for their new businesses.

Case Studies

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Case Studies

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Case Studies

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Africa: The New Technology Frontier

Written by Eunice Baguma Ball on Monday, 16 March 2015.

For a while now, Africa has been considered an increasingly important market for global business.

However, not until the last decade has it been looked at seriously as a source of growth opportunities in the technology sector.

Now as Africa's billion-plus population continues to adopt technology at unprecedented rates, international tech powerhouses are increasingly targeting Africa for investment and new growth opportunities.

Startup Profile: Delaala

Written by EntrepreneurCountry Global on Tuesday, 08 July 2014.

As consumer spending grows across Africa, it's not surprising that foreign direct investment (FDI) is on the rise. But while corporates invest in flashy storefronts and branding, startup Delaala is harnessing the network effect to empower Africans to capitalise on growth for themselves.

Savannah Fund boosts Africa's startup scene

Written by EntrepreneurCountry Global on Tuesday, 03 June 2014.

The Nairobi-based Savannah Fund has accepted three more tech startups into its accelerator class. The latest entrants, Zevan Limited from Kenya, Ghana's BIGxGh and Nigeria's UniSmart, take the tally of supported companies to 13 in just a few years.

Startup revolutionises African education

Written by EntrepreneurCountry Global on Tuesday, 03 June 2014.

Most people in sub-Saharan Africa may not have a computer, but 60% of them (and rising) have phones: and Sterio.me is using them to empower African education systems.

Microsoft pledges support to five African startups

Written by EntrepreneurCountry Global on Monday, 12 May 2014.

In an effort to empower the next generation of entrepreneurs and developers in Africa, Microsoft is offering financial support to five of the continent's brightest startups. Under the 4Afrika initiative, the American Goliath will act as both financial backer and entrepreneurial mentor to a fortunate handful of David enterprises.