1. What is a David & Goliath Must Dance event ?

David & Goliath Must Dance events are hosted by EntrepreneurCountry Global in order to explore the challenges and opportunities faced by an industry that is transforming, in real-time, into an ecosystem. We see Ecosystems as facilitators of future marketplaces. Ecosystems are like nature. EntrepreneurCountry Global sees its role as helping to organize the raw assets, the climate, the inhabitants, the settlements, the needs and the offerings so that sustainable economics emerge and successful businesses prosper. It is precisely because this ecosystem is a bit ambiguous that we are interested in it.

A history and a calendar of these events are listed here.

Mobile has transformed people’s life, society and business –to refer to the Mobile World Congress’s (MWC) tag-line: Mobile in Everything. Laura Desmond, CEO of Starcom Mediavest, referred to this century at ‘the mobile century’ with ‘Mobile and brands reinventing themselves many times over in order to keep pace.’

Despite being in the mobile century, it’s clear by listening to WPP’s CEO Sir Martin Sorrell that some companies still view mobiles as an extension of a brand’s online presence rather than a stand-alone platform. The winners, as he identified, will be companies who ” understand the unit economics of the mobile economy.”

With over 100,000 attendees the 2016 MWC in Barcelona delivered through it’s keynotes, presentations and product launches.

Federico Rampolla, Head of Innovation at Mondadori - Italy's biggest book and magazine publisher -  shares his expert insights into innovation within a large company. 

Reaching out and getting your advertising noticed by the right audience can be a struggle. Using their expertise in the field, Criteo has shared their ten top tips to help you leverage your campaign and enhance its success rate.

You may not have heard of programmatic advertising, but you've certainly been been affected by it.

Programmatic advertising is a broad-ranging term that covers many technologies used to automatically buy advertising space and choose where adverts run – without human intervention.

Antonio Tomarchio is the founder and CEO of Beintoo - a mobile engagement platform that gathers location data directly from opted-in users' devices via a simple SDK, and is compatible with any proximity solution provider to capture signals from beacons in its network. The solution can then analyse the historical location patterns of anonymised app users and segment them accordingly.

Mosaicoon was founded in 2009 by Ugo Parodi Giusino and is the only entity on the market which operates in the production, distribution and monitoring of content simultaneously. The company operates on an international level, and through their platform manages the strategic and creative production of video content – from idea to final product. This model allows for scalable solutions, by an integrated communication system based on three proprietary pillars within one platform:

Thirteen days from now, on Tuesday morning the 3rd of February, 500 or so Londoners (and many who will have taken trains or planes the night before) will make their way to grab a good seat in the beautiful amphitheatre of the Royal Institution of Great Britain on Albemarle Street to go to EntrepreneurCountry.

The advertising industry is rapidly changing with the improvements to technologies and their deployment across mass markets. The mobile revolution – 2013 was the first year in which more user time was spent on mobiles rather than television, has driven increases in advertisement revenue of up to 76% on the previous year for Facebook. Total global advertising revenues in the same year were recorded at $19.3billion – double that of 2012 and a trend that was further exhibited in 2014. The new opportunities in the sector have led to huge shifts in the way that advertising is conducted and managed.

Steve Leach is a pioneer in the advertising industry – his first digital advertising company Bigmouthmedia was built before Google! Steve's success has come from being ahead of the game and keeping up with new and emergent trends – recognising the fast-paced nature of the sector. Steve has not only been successful as an entrepreneur, but now invests himself – fuelling growth in small businesses. He understands the advertising industry intimately, and here talking to EntrepreneurCountry Global, provides vital insights to the development of the industry and his story as a major participant in it.