What is Ecosystem Economics?

Technology is no longer an industry; it is a layer transforming all industries. So there is a lot to learn from how the tech platform companies have secured their dominant market positions today. They have understood some basic principles about the Future:

• Consumers are driving all purchases; the consumerisation of technology
• The world is driven by networks
• This in turn makes exponential growth the norm
• Costs are strictly aligning to revenue, and everything is moving to a unit economics basis

The question Ariadne started asking itself 8 years ago which led to the launch of EntrepreneurCountry in 2008 and the publication of Welcome to EntrepreneurCountry in 2012, is what happens to the rest of the world? Surely it can’t be that 25 tech platform businesses in Palo Alto clean up and everyone else goes bankrupt. So therefore?

What we realised an economic cycle ago and through our work in the tech industry for 25 years and with our portfolio companies for 15, is that the winners of this digital age are the companies who understand their role in the ecosystem and are organising the economics for it.

What Ariadne also knows:

• Disruptive tech happens at the beginning of a 6o to 80 year cycle; the second half of that cycle is when the establishment embraces it to get to the future and become part of the new common sense (Carlotta Perez)
• Transaction costs which corporations had been set up to aggregate are now possible at the individual level (Ronald Coase)
• Giving people assets drives them to create prosperity (Hernando de Soto)
• Early Adopters are critical to establishing the new common sense (Geoff Moore)
• In order to lead your industry, you don’t want to compete well, you want to create a new market space (Renee Mauborgne & Chan Kim)

We tie all of this up combined with our deep understanding of how companies we’ve advised and invested in have won over the past 15 years:

First Tuesday – connected a continent’s entrepreneurs with financiers
Espotting – first Pay Per Click business globally
Zopa – first P2P business globally
Monitise – created an economic model for mobile banking
Skype – enabled individuals with P2P connectivity
SpinVox – all B2B businesses are now B2C2B
SoundOut – the obvious goliath to go to market with tends to resist; reach out to all natural allies
BeatThatQuote – individuals should have an economic upside in the use of their data

EntrepreneurCountry enables mid to large enterprises to become Ecosystem Economics companies – enabling them to win in the digital age.

Because of the technology discontinuity that networks and exponential growth bring, you can’t get to the future from the present in a straight line. EntrepreneurCountry enables Goliaths to airlift themselves over the discontinuity into the future to iterate around hypotheses about their business and their industry. By testpiloting these hypotheses in the EC marketspace, they can create product / market fit for their new businesses.

Case Studies

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Case Studies

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South Africa

Africa: The New Technology Frontier

Written by Eunice Baguma Ball on Monday, 16 March 2015.

For a while now, Africa has been considered an increasingly important market for global business.

However, not until the last decade has it been looked at seriously as a source of growth opportunities in the technology sector.

Now as Africa's billion-plus population continues to adopt technology at unprecedented rates, international tech powerhouses are increasingly targeting Africa for investment and new growth opportunities.

South Africa: the new hub for entrepreneurs

Written by Julie Meyer on Wednesday, 11 February 2015.

The last time I went to South Africa was also to speak at a conference shortly after I sold my last business, First Tuesday, which was a hallmark of the DotCom era. First Tuesday was sold to Yazam, a subsidiary of Jerusalem Global, for $50 million in July 2000, and I jumped on a BA flight to Jo'burg to address the global conference of Grey Advertising which was meeting there. While I was there, everyone said that I must go to Cape Town, but I (thought I) had no time – despite being rather unemployed, and cash rich.

South African Bitcoin Exchange, BitX, partners with PayFast

Written by EntrepreneurCountry Global on Sunday, 20 July 2014.

On Thursday it was announced that PayFast, a leading South African payment processor, would start offering bitcoin as a payment option, bringing it to more than 30,000 merchant customers. This is the first payment processor in South Africa to offer bitcoin.

Africa and Nigeria: A Glimpse Into The New Age

Written by Enrique Garland on Wednesday, 16 July 2014.

Capital allocation in frontier markets have traditionally taken a small portion of emerging market portfolios, usually aimed at getting high-returns with limited risk exposure. With Brazil, Russia, India and China (BRIC) economy's stalling growth, frontier markets are increasingly perceived as an asset class in their own right.

EntrepreneurCountry Nigeria Launches in Lagos

on Tuesday, 08 July 2014.

Today, more than ever, the co-operation between corporate and startups is vital.
Corporates seek innovation, new ideas for revenue stream differentiation, and young start-ups are in need of a way to scale their businesses, where their innovative solutions can achieve their potential. entrepreneurcountry was created to help 'David and Goliath Dance'. We help Corporates reduce the cost of discovering the 'Digital Enablers' and also reduce the cost of disruption by Digital Enablers. It all happens at www.entrepreneurcountry.com and across the European continent.

Over beats competition for U-Start investment

Written by EntrepreneurCountry Global on Tuesday, 08 July 2014.

Over, the South African photo editing app, has built its business by letting users layer their photos with cool typography and artsy icons. But it was its sustainable and scalable model that wowed judges at U-Start.

South African display technology startup Onyx showcases at Venditalia

Written by EntrepreneurCountry Global on Tuesday, 03 June 2014.

Onyx Display Media's interactive, HD, stand-alone or fridge-fitted display solution Onyx-Glass will be part of Intel's stand at international vending trade show Venditalia.

EntrepreneurCountry Launches in South Africa

Written by EntrepreneurCountry Global on Wednesday, 14 May 2014.

EntrepreneurCountry South Africa creates opportunities for local digital start-ups

entrepreneurcountry (EC) is a global online discovery platform that enables Digital "Davids" to profile themselves and connect with Corporate "Goliaths" to unlock value and opportunities through their respective strengths. This symbiotic relationship, defined by the concept of Ecosystem Economics, was coined by Julie Meyer, a global entrepreneur who is amongst Europe's finest leaders in terms of venture capital, having herself built and successfully exited a start-up business and paved the way for many other entrepreneurs to find their feet and raise funds to launch their ventures.

A Glimmer of Hope - a new strategy for Ethiopia

Written by EntrepreneurCountry Global on Monday, 12 May 2014.

A Glimmer of Hope, a philanthropic crowdfunding concept, is changing the way that charities fundraise and effect change on the ground, by applying their expertise and allowing donors to back the projects that appeal to them without losing even a $1 to administrative costs.

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