Mobile has transformed people’s life, society and business –to refer to the Mobile World Congress’s (MWC) tag-line: Mobile in Everything. Laura Desmond, CEO of Starcom Mediavest, referred to this century at ‘the mobile century’ with ‘Mobile and brands reinventing themselves many times over in order to keep pace.’
Despite being in the mobile century, it’s clear by listening to WPP’s CEO Sir Martin Sorrell that some companies still view mobiles as an extension of a brand’s online presence rather than a stand-alone platform. The winners, as he identified, will be companies who ” understand the unit economics of the mobile economy.”
With over 100,000 attendees the 2016 MWC in Barcelona delivered through it’s keynotes, presentations and product launches.