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Retail Mobile Pulse Survey: Understanding Retailer Perspectives and Investments

Criteo Tuesday, 03 March 2015.

The continued fragmentation of the consumer's path to purchase across multiple devices is top of mind for nearly all eCommerce marketers. Digiday and Criteo surveyed 60 retail and agency executives attending the 2014 Digiday Retail Summit to shed light on how marketers are aligning resources to address mobile and cross-device opportunities in 2015.

criteofebSome key findings of the survey:

- 82% of retail executives see mobile-optimized sites as a high priority
- 74% of retail executives will spend more on mobile in 2015
- Retailers are investing more in mobile-optimized sites than in mobile apps
- Almost half of retailers see equal shopping cart values on desktop and mobile sites

Download the full report for more insights straight from retail marketing executives.

This report has been republished from Criteo. To learn more about Criteo click here, or to read more of their research, click here.

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Criteo

Criteo

Criteo delivers personalized performance marketing at an extensive scale. Measuring return on post-click sales, Criteo makes ROI transparent and easy to measure. Criteo has over 1,500 employees in 24 offices across the Americas, EMEA and Asia-Pacific, serving over 7,000 advertisers worldwide and with direct relationships with over 10,000 publishers.

For more information, please visit www.criteo.com

Twitter: @criteo
LinkedIn: https://www.linkedin.com/company/criteo

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