Judge Softly

“Just walk a mile in his moccasins before you abuse, criticize, and accuse. If just for one hour, you could find a way to see through his eyes, instead of your own muse.”

Mary T. Lathrap, Judge Softly 1895

Empathy is a hard won and easily lost attribute. For all Ms. Lathrap’s entreaty above, we hear the modern alternative more frequently:

“Walk a mile in another man’s shoes. You will be a mile away and you have his shoes.”

It is trite to suggest that we live in a cynical world, but we are more connected than at any other time in our history and the apparent rise in misanthropy, swirling around echo chambers, cannot be a surprise.

As we communicate more, we are on watch constantly for propaganda. Seemingly aware of our vulnerabilities even as we open up our lives to the world, we are increasingly cynical, calling out statements and arguments as “propaganda”.

Yet, as Edward Bernays once said about propaganda, “it is what you don’t like of the other fellow’s publicity”. Bernays is widely regarded as the father of public relations and was a nephew of one Sigmund Freud. There is a truth to his comment.

One person’s propaganda is another person’s truth.

VIVA Investment Partners (VIP) promotes the businesses and investors who work with us. We make no apology for our promotion. We work with those whose fundamentals are aligned to our own and which, we believe, will be attractive to others.

We are aware of the cynicism within our markets and adapt. Understanding the routes to markets and the valuations applied on arrival are central to our work and the development of this work with both funds and companies.

Like Robert Frost, VIP looks at the roads in front it and we make decisions. We take the one less travelled by and that has made all the difference.

VIP works for the system-level win, not for the benefit of one.

Judge softly and walk on by.

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